Since the mid 90s Search Engine Optimization ( SEO) has been popular. It has gone up in success in the last five years. Why? Of what? This allows a website to be visited by more users, eventually contributing to greater popularity (i.e. internet purchases, publicity, etc.). Checkout SEO for more info.
We might end this article right now and it will be very clear that SEO is relevant and everyone can enforce it. Just not getting ahead of yourself yet. Let’s look at SEO a little more in detail.
SEO is the optimization mechanism for a website to improve the average page ranking for search engines such as Google, Bing, Yahoo! On MSN, etc. The goal is to maximize content traffic to a keyword dependent website (search terms). Let’s use one example of a landscaping service. We’ll call ABC Landscaping Company.
ABC Landscaping is located in Houston , TX. This is just a guess, but I would imagine that there are 1000 landscaping services in Houston , TX. In fact, when I searched for “landscaping services Houston TX,” Google obtained 261,000 results.
In this situation, SEO ‘s goal will be to enhance ABC Landscaping ‘s placement when a user searched for similar keywords, such as “landscaping services Houston TX.” The perfect situation would be if ABC Landscaping were the very first result, or were on the first page of results at the very least. Is it possible, then? Well, it does depend on that. Let’s look into the SEO a bit deeper.
The SEO is carried out using a variety of tools.
Cross-linking between the same website pages
Linking in from external websites
Add relevant keywords to meta-tags of a website
Contenu, content, content, content …
Now don’t get confused about SEO and SEM (Search Engine Marketing). SEO includes activities which are unregulated, or organic. SEM makes use of advertising services, such as Google AdWords. For another post we’ll think with SEM so let’s get back to SEO for now.
I am sure you saw in the above mentioned SEO methods the focus put on the text. When dealing with SEO, content is the utter most important area. Search engines search for new and appropriate material. Therefore, keeping your website updated with content that is relevant and very specific to the keywords that people may enter when they search for your services is important. Optimizing a website is fantastic but quality is king and a web developer will achieve just as much. This is where I think a lot of confusion exists.